I Am Terrified to Go Live...But I’m Doing It Anyway
May 12, 2025
There’s something you should know...I’ve never done a live masterclass before.
Not because I didn’t have the ideas. Not because I wasn’t ready. But because live felt… terrifying.
It’s unpredictable. It’s vulnerable. There’s no pause button. No editing. No carefully curated lighting. No retakes. Just me, raw, in real time.
And for someone who’s used to producing high-quality content behind the scenes, that felt like a big risk.
Pre-recorded content? I’ve done that for years. I know how to script it, trim it, refine it, make it polished and professional. But “safe” started to feel like “small.”
The Parts I Kept in the Background
I’ve always shown up in the ways that felt socially acceptable.
I danced on stage. I gave professional presentations. I led strategy sessions and coaching calls.
But the parts of me I really loved, the poetic, the playful, the wildly creative? I kept those in the background for years.
I’ve lived in cities full of open mic nights… and never got on stage. I was too afraid to share my music and poetry. Too scared to rap publicly. Too afraid to be seen as something other than “put together.”
I thought I had to choose between being an artist and being respected. Between being creative and being taken seriously. Between being all of me… and being understood.
The Women in Tech Wake-Up
When I performed at Women in Tech Sweden a few weeks ago, something cracked open.
For the first time ever, I combined so many parts of me, spoken word, rap, keynote, storytelling—on a single stage. In front of 3,000 people.
And they didn’t look away.
They stood.
They danced.
They felt it.
I’ve never experienced anything like it.
And in the days after that keynote, over 40 women reached out to say:
“I’ve been hiding too.”
“I didn’t know we were allowed to be all of us.”
“I want to unbox myself too.”
That’s why I’m hosting this masterclass.
Not because I’m fearless.
But because I’m finally done letting fear decide who I’m allowed to be.
If you missed it, you can watch the full keynote here:
👉🏾 Watch the keynote
What If You’re Not “Too Much”... You’re Just Unfiltered?
I created this for the multi-hyphenate, multi-passionate, multi-potentialite woman, who's been told to niche down so much she lost her spark. For the one who’s changed her bio 10 times because none of them fully fit. For the one who’s been trying to explain what she does...but keeps editing herself out.
This live masterclass is my first. It’s real. It’s raw. And it’s everything I wish I had when I started my own unboxing.
🎤 Unbox Your Multi-Passionate Brand in One Hour
🗓 Sunday, May 18
📍 Click here to register
(Yes, there will be a replay—but come live if you can.)
Inside the Masterclass, We’ll Cover:
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How to stop shrinking your story and build a brand that reflects your full self
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The framework I use to help clients clarify their offer without watering themselves down
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Why you don’t need to “pick one thing”—you need to anchor your throughline
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How to confidently create a personal brand that blends your creativity, strategy, spirituality, and soul
This is for you if you’ve ever:
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Felt like you’re “too much” to build a brand that makes sense
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Wanted to launch something, but couldn’t pick just one direction
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Tried to niche down and lost your voice in the process
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Felt like your artistry and your expertise couldn’t live in the same space
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Wondered if your message is “too deep,” “too bold,” or “too different”
✨ Bonus:
Everyone who attends live will receive 50% off the full program as founding members of my new offer.
(Yes, the one I can’t say out loud in front of my daughter—it rhymes with Just Truckin’ Launch 😅)
And if you’ve already saved your seat—go you! I’ll see you inside.
If not… now’s the time.
With love, boldness, and a mic in hand,
Tima
Photography by Elisa Sanvito